I judged an award show today and saw a campaign that I loved. In fact, I gave it a perfect score. And I don’t give anything a perfect score. You should check out the link, because once you see it, I think you’ll agree it’s an amazing campaign. It’s for the Troy public library. It’s great.

And here’s the kicker. The budget for the campaign was $3,500.

Now I didn’t forget any numbers here. That’s right three thousand five hundred dollars. Many campaigns have bigger budgets for client entertainment.

It just goes to show that a great idea done brilliantly is better than an OK idea with a ton of money behind it.

I also judged entries that have $100 million dollar ad budgets – Troy library was better. I saw amazing special effects TV spots – Troy library was better. I saw emotional tug-at-your-heart campaigns – and Troy library was better.

Please take a look and let me know what you think.

That’s it for today. A simple brilliant campaign. I wish I created it. Kudos to the team who did.

2.15.12