Crazy, Big Ideas

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It’s been a long time between posts.  I’ve been working on a new idea for the blog. Hopefully, it will launch in the new year.  Until then, I wanted to bring a new campaign to your attention. This was done to magnify the significance of type-2 diabetes in the world.

Yes, there are over 300 million people in the world with type-2 diabetes.  That more than the size of 60 Denmarks, 11 Saudi Arabias, 14 Australias, 392 Djiboutis, or 16,397 Palaus.  So yes, that’s a lot of people.

Check out the video on Vimeo:

You can also look at the website:

And while the cause is important, the real reason I’m bringing this to your attention is that it started with a few people having a crazy idea ‘what if we try to make diabetes its own country and petition the UN for a seat at the table?’

I love this kind of thinking. I love being able to dream so big that every idea seems impossible. I love when people come to me with ideas to help draw attention to a problem, an underserved population or in this case, a global issue.

You can only hit home runs if you swing big. Go to the video. Go to the website. Like it (if you do), Share it (if you like what  you see), tweet about it.  This type of thinking has to be rewarded.  If we can’t rally around a great idea, then we have no right complaining about the state of healthcare advertising.




The Best Campaign In A Long Time

I judged an award show today and saw a campaign that I loved. In fact, I gave it a perfect score. And I don’t give anything a perfect score. You should check out the link, because once you see it, I think you’ll agree it’s an amazing campaign. It’s for the Troy public library. It’s great.

And here’s the kicker. The budget for the campaign was $3,500.

Now I didn’t forget any numbers here. That’s right three thousand five hundred dollars. Many campaigns have bigger budgets for client entertainment.

It just goes to show that a great idea done brilliantly is better than an OK idea with a ton of money behind it.

I also judged entries that have $100 million dollar ad budgets – Troy library was better. I saw amazing special effects TV spots – Troy library was better. I saw emotional tug-at-your-heart campaigns – and Troy library was better.

Please take a look and let me know what you think.

That’s it for today. A simple brilliant campaign. I wish I created it. Kudos to the team who did.