I judged an award show today and saw a campaign that I loved. In fact, I gave it a perfect score. And I don’t give anything a perfect score. You should check out the link, because once you see it, I think you’ll agree it’s an amazing campaign. It’s for the Troy public library. It’s great.
And here’s the kicker. The budget for the campaign was $3,500.
Now I didn’t forget any numbers here. That’s right three thousand five hundred dollars. Many campaigns have bigger budgets for client entertainment.
It just goes to show that a great idea done brilliantly is better than an OK idea with a ton of money behind it.
I also judged entries that have $100 million dollar ad budgets – Troy library was better. I saw amazing special effects TV spots – Troy library was better. I saw emotional tug-at-your-heart campaigns – and Troy library was better.
Please take a look and let me know what you think.
That’s it for today. A simple brilliant campaign. I wish I created it. Kudos to the team who did.
2.15.12
From the desk of Rich Levy 
What an awesome campaign. Brains beats bucks any day of the week
LikeLike
100% agree. Love love love this campaign.
LikeLike
LOVE LOVE LOVE IT!!
LikeLike
Wow, what a great campaign and for the best cause!
LikeLike
This is so absolutely amazing. Their use of social media was brilliant and the way it went viral is really incredible!
LikeLike
This is amazing. Thank you so much for sharing! 🙂
LikeLike
Absolutely brilliant! Their marketing tactics were astonishing and the motion graphics were very clean, simple, and modern.
I’ve got to admit when I first saw the still photo, I was skeptical. But the video rocked.
I didn’t know a library could evoke such strong emotions in the 21st century 🙂
LikeLike
Perfectly genius! I would have to admit I would have fallen into the “trap” too. I’m so glad the library was kept open!
LikeLike