Wondering where I’ve been?
The past few weeks have been (possibly) the hardest and most exhausting weeks of my career. As the agency had four pitches in five days in four different states – New York, New Jersey, Pennsylvania and Tennessee. Plus we’re prepping another dozen for the next few weeks. That will include pitches in Florida, Washington, D.C., Basel Switzerland and glamorous Morristown, New Jersey.
Yes, It’s been busy.
On top of the new business activity, we’ve been creating some amazing work for our existing clients. I’m proud of the work we’re doing. One of our clients just approved an amazing new website that – the day it’s released – will be a huge step forward in pharmaceutical websites. We’re hosting an event for another company that will be huge and will frankly be unlike anything anyone has ever done before. We’re shooting multiple TV campaigns, we’re creating a video for a pro bono client’s 50th anniversary, we’re shooting 3 print campaigns, designing multiple trade show booths and attempting to create a new agency website at the same time.
Not to mention all the daily projects that are too numerous to mention. Print ads, brochures, digital web banners, interactive visual aids, RM programs, eCRM programs, QR codes, out-of-home executions, and pharma’s coolest iPad apps.
And you know what? I love it. I love the buzz, I love the activity, I love the passion of the people working on these projects.
I’ve come to realize that when it comes to new business, it’s not really about the winning and losing. If you’re good, you’ll win your fair share. And even if you’re good, you’ll lose a few that you should have won. I’ve won pitches that I probably shouldn’t have won. I’ve lost pitches I never should have lost. But at the end of the day, I’m proud of the teamwork, the camaraderie, the intelligence, the passion, the drive, the determination, the guts, the depth and the vision of our team.
It’s hard work doing what we do. But I still wouldn’t want to do anything else in the entire world. And I wouldn’t want to do it with anyone else. Yes, this week has been a hell of a week. And I can’t wait to see what happens next week.