A TV Commercial With Great Surprise

I watch a lot of TV commercials. Here’s one that when I saw it, I laughed. I also love the premise.
And it’s the type of campaign I love, as you can imagine the rest of the executions within the campaign.

Plus it has a copy line at the end which is just perfect.

I wish I was in the room when the creative brief was written. You know it had a simple message. You know that everyone in the room laughed and said “I wonder if we’ll ever REALLY get away with this.” I can also imagine the creative team presenting the idea to their clients. “We see these friends driving backwards all day!” I can picture the clients squirming in their seats a little. “Will people really watch the commercial – I mean it’s about guys driving in reverse.” And the creative team will answer “Yes, we’ll give them just enough to make sure our message gets across.”

And they did. And it went viral. In a good way.


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