The most important thing to do at work: get noticed.

No matter the size of your organization, the best way to move up, get promoted and get the really juicy projects is to get noticed. Somehow, you have to catch the attention of the person making the decisions and make sure you get what you want.

Now here’s the tough part. You can also get noticed in a bad way. Whether we want to admit it or not, we are constantly being judged at work. What we do either confirms a belief or changes a belief.

So what are the things you can do to get noticed?  Here’s a simple guide:

1)    Do great work. I know that sounds simple, but the better the work, the sooner people start talking about who created it. Nothing is an important as positive office buzz. If you are attached to a great body of work, people will notice. There is a team at my office that always does great work. I know I can count on them (virtually) 100% of the time to come through with winning ideas. They have never disappointed me on any project. Their supervisors rave about their work ethic and creativity. Clients love their work. The exude confidence when they present internally. And what has happened, they’re getting more and more responsibility. Their work demanded they be noticed. And it worked.

2)    Have a point of view. There is nothing worse than sitting in a meeting with people who don’t have a point of view. Want to get noticed? Speak up. Challenge a creative brief. Challenge the direction being given if you don’t agree. Make sure people understand why you created a campaign or idea.  Ah, but here’s the double-edged sword on this, you have to know when to stop. You can just as easily get noticed as the person in the room who is always wrong and convinced their right. You don’t want to be THAT person. You’ve been at parties with THAT person. You’ve been in meetings with THAT person. Eventually, people stop listening to that person. Make sure that’s not you.

3)    Volunteer. Every organization needs people to help on projects. Raise your hand. Ask how you can help. Do things that are not ‘required’ in your day-to-day job.  In our company, we have an annual event ‘The Global Day of Giving’ when we help children’s charities. There are dozens of things that need to be done to make this a success. Volunteering to help will show you care. Volunteering shows you know that work isn’t the only thing that important. Volunteering shows you’re a team player.  There are plenty of examples of projects that could use extra help. Raising your hand is a great way to get noticed.

4)    Be a student of culture.  Know what’s going on in the world and pass along your knowledge to the organization. Have you seen a great new campaign? A video? An art installation?  Share it.  Here about an amazing movie? Comic? Share it. Better yet, know a great copywriter or art director or digital designer. Share it. We are in a hyper connected world.  Stay connected.

5)    Don’t give up.  When things are not going your way, it’s easy to retreat to a corner of the office and give up. Don’t. It’s easy to blame someone else for your troubles. Don’t. It’s easy to say that nobody appreciates what you do. Make them. The worst thing you can do is give up. You were hired for a reason. You have talent. You have a point a view. You have a voice. Don’t ever, ever give up.

6)    Find a mentor. Every company has someone who loves helping people. Find that person. If you’re doing an amazing job your mentor will make sure everyone knows. Your mentor will give you positive press around the agency. Your mentor will help spread some buzz about you and your work.  Find someone.

There are probably dozens of other tips I could pass. But I think these are the most important. Oh, and one other thing. Be yourself.

I’d love to know any stories of fun things that people got noticed. Comment below. Thanks and Happy Thursday.



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