I love this campaign.
It was created by the San Francisco office of Draftfcb. It was based on a very simple idea. If you mom hates something, it has to be cool. Especially when it comes to a video game.
I met the creative team behind the idea. Great people. And really focused on making a great idea that would connect with their audience. They didn’t begin brainstorming by trying to create ‘an award winning campaign.’ But it happened anyway. This has won multiple awards and recognition from everywhere.
I just admire the idea. The perfectly simple idea.
I hope you like it, too