I love this campaign.
It was created by the San Francisco office of Draftfcb. It was based on a very simple idea. If you mom hates something, it has to be cool. Especially when it comes to a video game.
I met the creative team behind the idea. Great people. And really focused on making a great idea that would connect with their audience. They didn’t begin brainstorming by trying to create ‘an award winning campaign.’ But it happened anyway. This has won multiple awards and recognition from everywhere.
I just admire the idea. The perfectly simple idea.
I hope you like it, too
2.20.12
From the desk of Rich Levy 
Love the idea. But I hate the whole “do a 3 minute video explaining your concept” trend. Especially when the concept is so clear to begin with.
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Oddly, I loved the the 3 minute video explaining the concept but hated the actual moms. Go figure.
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Mr. Valette was sitting by listening as I was watching. “Great Marketing” was his comment.This was hysterical. I didn’t know video games had vomiting.
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