Working in advertising, every now and then you see a concept and wish you created it. You curse. You scream. You’re mad at yourself for not thinking of it. But this week, someone sent me a holiday e-mail that was sent by a New York creative director to his team. I loved every word. I wish I wrote this. This captures exactly why I love the career I’ve chosen. And while I don’t know anyone who works at this agency, I wish I did. I wish I knew the reaction the people internally felt upon receiving it. Did they love it, too? Did they roll their eyes? I want to believe they loved it.
Here it is. I think it’s amazing. I wish I wrote it. Enjoy.
Subject: STILL in advertising- complete!
Recently, a certain unnamed and well intentioned person, upon hearing I’ve been in the advertising business some 20+ years, said to me, “Wow. How you feel about that?”, and I imagined from the tone of voice, that I was supposed to say something like, “God, I know. Time to do something more productive with my life.” Well, guess what?
I love advertising. I love the jeans and tee shirts I get to wear to work. I love the crazy mad brilliant people I get to work with. I even love solving the sometimes ridiculous challenges that our clients throw at us.
I love the fact that every day, its something different. And that if you fall short today, you have another shot at greatness tomorrow. And the next day. And the day after that.
I love building brands, and I really love building an agency. Speed bumps and all.
I love the loonies, the eccentrics, the overly-passionate, and the super hard workers I come in contact with every day. Sure beats making change at a bank or staring at stock tickers all day long.
I love the fact that in this business, you can never fully prepare for any day, because something unexpected will always be thrown at you. I love when the client asks you a question you’re not ready for, and you have to rely on your instincts and think fast, real fast.
I love that when everything goes pear shaped the night before a pitch we all band together to fix it- and somehow always deliver.
I love the stuff we make. Funny, beautiful, smart, meaningful. I love seeing it on tv, online, in a magazine.
I really love passing on what I know. And every day, learning something new, too. I love never being able to get too comfortable. I love having to constantly keep learning and pushing myself. And I love being challenged by creative people half my age (well, to a point).
I love the (sometimes delusional) belief that we’re actually making a difference in the world.
I love the wacky office parties, and the occasional bar room bitch sessions, the drunken faux pas that we laugh about tomorrow.
I even love the people that came and went, for the pieces they added, and the legendary stories they left behind.
I kinda love it all. Anyway, that’s what I was thinking. And I thought it was worth sharing. Despite all the blood, sweat, and tears, it’s good to be reminded every so often…
Advertising is a pretty amazing career to be in.
I hope you have an incredible holiday. A great new year. I will be posting occasionally over the next few weeks. So check back.